B2B Marketing & Market Development

B2B marketing & market development

A B2B partner who knows your industry — so the right buyers find you

DEYly is a B2B marketing firm that knows semiconductors and equipment. We come from the industry and distribute equipment ourselves, so we read your specs and know how buyers search. Websites, languages, ads — one goal: real inquiries.

SSocialGGovernanceEpartly

ESG positioning: S (Social) + G (Governance), partly E (Environmental)How DEYly approaches ESG →

Proven benefits
Ad and sales resources focus on qualified inquiries, with inquiry sources, conversion and cost tracked end to end (G); digital handles early-stage qualification so sales can focus on negotiating and closing, raising each salesperson's output amid labor shortages (S); qualifying online before visiting cuts unnecessary travel (partly E).
Limits
Ad tools such as Google Ads and LinkedIn are not claimed as ESG in themselves; what we describe is the outcome of resource allocation and process governance.
OUR BACKGROUND

We know technology and markets

13 years in semiconductors, 20 in automation and 10 running an ad agency. Not an agency new to industry, not a distributor new to marketing — both in one team.

500+manufacturers worked withCN / EN / JPdaily, direct with makers in Taiwan, Japan, Korea

We translate technology and needs, not just words. In Chinese, English and Japanese, we turn engineering into content buyers and decision-makers understand.

13 yrsSemiconductors
+
20 yrsAutomation equipment
+
10 yrsAd agency
= We know technology and markets
MARKET DEVELOPMENT

Less wasted prospecting — sales only works deals that can close

Finding, qualifying and answering early technical questions eat sales time. We handle that front end and pass on real, matching opportunities.

1Why now: labor costs keep rising

It's not AI taking jobs — it's that growing by adding people keeps getting pricier.
−29.9%Births in Taiwan
2021 → 2025
−1.23MWorking-age population
2022 → 2030
400KIndustrial labor gap
in 2030 (est.)
The opportunity: more output per salesperson, not more hires.
Sources: Ministry of the Interior birth statistics (153,820 in 2021, 107,812 in 2025); National Development Council, Population Projections for the Republic of China (2022–2070) (working-age population 16.30 million in 2022, 15.07 million in 2030); National Development Council 2030 manpower demand projection (demand 13.03 million, supply 12.63 million).

2Two ways to scale, two cost curves

Content, cases and rankings compound, so each new customer costs less over time.
High Low Cost per new customer Time → Old way: more salespeople per market DEYly: digital assets compound Illustrative trend, not measured data

3We do the front end, your sales team closes

We qualify buyers until they're worth meeting; your team builds trust, negotiates and closes.
DEYly digital engine
  1. Target industries and accounts
  2. Expert content, search and ads
  3. Early tech questions, spec checks
  4. Qualified, clear-need opportunities
Engineers actually read it
Handoff
Your sales team
  1. Technical meetings
  2. Demo and evaluation
  3. Quotation (RFQ)
  4. Negotiation and closing
Time only on deals that can close
Target accountse.g. 50 companies
Engaged accountsReading, asking
QualifiedNeeds and specs match
Demo / quotationHanded to sales

4We measure opportunities, not clicks

For big technical deals, traffic and clicks mislead. We measure whether leads reach a quote.

Typical agencies track

  • Click-through (CTR)
  • Website traffic
  • Form submissions
  • Number of posts

What DEYly tracks

  • Account engagement
  • Qualified opportunities
  • Demo / evaluation
  • Reaching RFQ

Fewer, better: each stage filters, so sales time goes where it counts.

WHY DEYLY

Agencies ask "How do you want to market?"
We ask "Why does the market need you?"

We start with your product, strengths, applications and real decision-makers — not impressions or budgets. That comes from industry experience.

Aspect
Typical agency
DEYly
Industry knowledge
Can't read specs; you write the copy
From automation — we write accurate product content
Sales experience
Knows tools, not selling
Distributors ourselves — we know how buyers search
Translation
Outsourced; terms often wrong
Own CN/EN/JP glossary — terms done right
Scope
Done at launch
Site, ads and leads — inquiries keep coming
ESG value
No energy or ESG know-how
We know ESG — carbon cuts become selling points
Measuring results
Reports impressions, clicks
Tracks inquiries and quotes — real sales results
DOMESTIC & OVERSEAS

Two-way market development

Great technology needs the right market — whether you're a Taiwanese firm growing, or an overseas brand entering Taiwan.

TAIWAN → the world

Taiwanese tech, at home and abroad

More customers at home, plus Japan, Southeast Asia, Europe and North America.

  • Domestic customers
  • CN/EN/JP websites
  • Local-language search ads
  • LinkedIn buyer outreach
  • Trade show leads
  • Market entry strategy
For: Taiwanese firms growing share or going abroad
OVERSEAS → Taiwan market

Overseas tech, into Taiwan

We help overseas makers enter Taiwan — from marketing to sales and service, as a distributor ourselves.

  • Traditional Chinese content
  • Taiwan search ads
  • Target account lists
  • Distribution and channels
  • Install, training, service
  • Japanese-speaking team
For: overseas makers without a team in Taiwan

5 steps to going overseas →

SERVICES

Your next customer may already be searching on Google and AI

When the need arises, do they find you — or your competitor?

GEO (generative engine optimization)NewBuyers now ask ChatGPT, Gemini and Perplexity directly which suppliers can do the job. We organize your specs, case studies and FAQs so AI can cite your company and products accurately in its answers.How GEO works →
B2B websitesBuilt for inquiries, with a CMS you can update.B2B website design →
Multilingual contentAccurate CN/EN/JP industry terms, adapted per market.
Google AdsReach buyers searching now, by market and language.
LinkedIn adsTarget buyers and engineers by industry, title, size.LinkedIn costs →
SEO / SEMPlan industry keywords and content to build organic search traffic over time.
Sales funnel consultingFrom inquiry tracking to win analysis.
FAQ | B2B marketing

B2B marketing strategy and methods: FAQ

How do I choose a B2B marketing agency?

First, check whether they understand your product and buyers. For technical products like equipment and semiconductors, an agency must be able to read specs, write content engineers will actually read, and measure results by inquiries and cases reaching quotation — not just impressions and clicks. The DEYly team has 13 years in semiconductors, 20 years in automation equipment and 10 years running an ad agency, and is an equipment distributor itself.

How is B2B marketing strategy different from B2C?

B2B has fewer buyers, higher prices, more decision-makers and longer cycles. The strategy isn't mass exposure but targeting specific industries and accounts, answering technical questions with expert content, filtering qualified opportunities whose needs and specs match, and handing them to sales to negotiate and close.

What B2B marketing methods are there?

Common B2B marketing methods include inquiry-focused company websites, SEO and GEO content, Google search ads, LinkedIn ads and outreach, pre- and post-show lead management, cold email and sales funnel management. Equipment and semiconductor companies usually catch people searching for solutions with Google, then reach specific target accounts with LinkedIn and trade shows. Full explanation: What is B2B marketing? Strategy, tactics and funnel →

How should semiconductor and equipment companies approach B2B digital marketing?

First turn product specs, application cases and FAQs into website content that both search engines and AI can understand; then run search ads by market and language and use LinkedIn to target specific companies and roles; finally, measure results by qualified opportunities, technical meetings and quotations.

Our sales team is short-staffed — how do we do market development?

Hand front-end work — finding customers, qualifying lists, answering early technical questions — to digital marketing, and let sales focus on technical meetings, quotations and closing. Taiwan's working-age population is projected to fall by about 1.23 million from 2022 to 2030, so raising each salesperson's output is more feasible than hiring more.

Who we work with

We focus on B2B industries,
especially products that take expertise to explain.

Equipment makersAutomation, industrial
Tech & materialsSemiconductors, components
DistributorsMore lines and customers
Overseas makersEntering Taiwan
Let's grow

Help buyers find you — and want to inquire

Tell us about your product and the market you want to develop. We'll review where you stand, then propose an initial market development plan.