Series 03

B2B Marketing Series

For equipment, chip and industrial makers: from B2B basics to ad budgets, LinkedIn, cold email, trade shows and Japan.

11 articles~41 min
B2B marketing funnel: target accounts, engaged accounts, MQLs, SQLs, technical meetings, RFQs B2B marketing: moving the right companies toward a quote Target accounts Fit your ideal profile Engaged accounts Read content, clicked ads MQL Left details, qualified SQL Needs and specs match Meeting / demo Technical evaluation RFQ Formal quote requested Each stage filters: count opportunities, not clicks © DEYly
B2B GrowthOverview~5 min

What is B2B marketing?

Few buyers, big tickets, many decision-makers, long cycles. It's not about reach — it's about moving the right companies to a quote.

  1. B2B vs. B2C: the differences in one table
  2. 5 strategy steps and common tactics
  3. The funnel: target accounts to RFQ
Read the article
08 · Overseas

Going overseas: 5 steps, 5 traps

Pick a market, speak the buyer's language, local site, reach buyers, qualify, and work trade show leads.

about 3 min
09 · Japan

Entering Japan: 5 hurdles

Japanese materials, trust, distributors, consensus, local support — direct or distributor?

about 4 min
Let's grow

Help buyers find you — and want to inquire

Tell us about your product and the market you want to develop. We'll review where you stand, then propose an initial market development plan.